Willy and Gatsby free essay sample

Many people in the 1920s tried to achieve the American dream. In both, the play The Death of a Salesman and in the book The Great Gatsby, the idea of the American dream is making it in life. The character in the Death of a Salesman that is very eager to live the American Dream is a man named Willy Loman. Willy is an older guy that lives in the city with his wife and two sons. In The Great Gatsby it is Jay Gatsby that is attempting to live the American Dream. Gatsby is a middle aged man that lives in the suburbs by himself. They both try to make their life seem like it is something it’s not. The Death of a Salesman and The Great Gatsby portrayed the American Dream by trying to succeed in life, having money, and being liked by everyone. Willy from The Death of a Salesman wants nothing more than to succeed and be able to provide for his family. We will write a custom essay sample on Willy and Gatsby or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He tries to make his job seem better than what it really is. Although he has worked there for years it is not as good as it use to be. Willy is not very good at his job, so it makes it hard to pay the bills he needs to. On the other hand Gatsby idea of succeeding is winning over a girl that he could never have in the past. Gatsby wanted to prove everyone wrong and show them that he has everything, but the one thing he strived for most was a girl named Daisy. He never succeeded at getting her. Not only was succeeding something the both wanted but they also wanted to have money. Money was a huge part in the play and the book, but also in the 1920s. Willy had a job but he did not make any money. He has to borrow fifty dollars a week from a neighbor to pretend he was doing well at his job. Willy Loman had tried to make it by himself and never wanted help from anyone. Money was everything to Willy. In order for him to be happy he needed money. Gatsby had all the money he could dream of but was always lonely and unhappy. His idea of living the American Dream was showing off his elegant life. He was always flaunting everything he had. Like Willy, money meant everything to Gatsby. They both needed money, and the wanted success, but most importantly they wanted to be liked by many people. Being well liked played an important role in both books. Willy wanted to be liked by his family, so he lied about his job and the money he was bringing home. He made his life seem better than it was to get approved by people. He wanted his wife and two sons to think he was important. Unlike Willy, Gatsby obviously had money; he threw huge elegant parties to draw attention to him. He showed off his flashy items to try and win over Daisy. He wanted people to know who he was. Gatsby’s parties brought many people to his home but almost all of them had no idea who he was. The Great Gatsby and The Death of a Salesman tried to live the American Dream by succeeding in life, having money, and by being well liked. Although they were different in many ways they had the same ideas on how to live this dream. Willy never reached the American dream. He did not have a good job; he was not bring home any money, and was well like, by anyone really. Gatsby did not make it either. He had money but remained lonely. He never had to work for his money it was practically given to him. They both tried to reach the American Dream but just could not make it.

Individual delivery of a learning and development session plus 2000 words reflection The WritePass Journal

Individual delivery of a learning and development session plus 2000 words reflection WRITEPASS CUSTOM ESSAY WRITING Individual delivery of a learning and development session plus 2000 words reflection ). Therefore every individual is expected to act differently and to understand the provided knowledge distinctly from the other person. When using this theory the most applicable teaching methods included brainstorming, case studies, simulations or role playing, and problem based learning. In my lesson the constructivism was used to impart knowledge to the students. The theory was preferred because the lesson focused on the sales training which was based on experiences of greatest salesmen. There was no given way of doing sales as different people had done it differently depending with the customers and the types of products and service that they were selling (Serdyukov and Ryan, 2008).   Sales was also dependent on the types of customers as each type of customer had varying needs when purchasing an automobile as some wanted automobiles that were luxurious others wanted performance such as speed and acceleration. Other customers wanted low costs automobiles such hence price was the most significant consideration. Others wanted to conserve the environment and wanted vehicles that were environmentally friendly such as the hybrid vehicles.   This meant for one to be a great salesmen they had first to understand the individual customer and then apply the knowledge that they have on selling on the individual customer (Salsbury and Melinda, 2008). Therefore constructivist approach was the most appropriate learning approach that could be employed in teaching the learners about good auto sales. When using this theory the learning activities included role playing and simulation activities that included simulating sales scenario and the type of conversations that occur between the potential customers and the salesmen (Salsbury and Melinda, 2008). How the success of the lesson was assessed The first way of assessing the effectiveness of the lesson was ensuring that the learning objectives were met. The learning objectives for this study were met. The first objective of this lesson was to ensure that the students understood how to ask questions that led to sales. The second objective was to ensure that the students learned how to discuss the value of the automobile rather than the price of the automobiles. The other way that the effectiveness of the lesson was identified was through participation of the students in the lesson activities (Zimmerman, 2015). All the students that were involved in the lessons activities retained more knowledge than those who were not involved. For instance one of the ways of ensuring that the students understood the lesson was asking them to participate in role playing where they will act as a salesman and client. Those who managed to ask the open ended questions that made the client to talk about themselves and the need that was to be met by the automobile were considered to have understood the lesson or the content for that learning. Also the students who discussed the value of the car more than the price were considered to have met the objective of the lesson. However, assessing the effectiveness of the lesson was difficult especially because the time allocated for the lesson was not adequate for all the students to participate in the role play. However, it ensured that each individual understood and learned to apply the selling techniques on their own individuals’ capacity based on the clients’ needs. Activities during the practice and what I got from the practice One of the things that happened during the practice is that the students were excited about the lesson activities. The students wanted to participate in formulating the appropriate questions that they should ask potential automobile clients. The activity was the most interesting part and each student participated in formulating questions that they would ask a potential customers. However some of the students who were not confident did not participate. The other aspect that was interesting to the students was that of role playing. The students played according to social groups which made it interesting. Some of the client were tough and made the lesson exactly like what would happen to a car salesman. However those who were shy did not perform well in the role playing because they asked direct questions that could be answered fast (Skowron, 2010). On assessing the students based on their participants in role playing most of the confident students who were outgoing had better performance than the shy students. In the written test most of the student had better scores indicating that the information was highly retained by the students after the role play and simulation of a sales scenario (Zuiker, et al., 2016). The students were also happy and excited because they were actively involved in the lesson. Based on this experience the most important thing I have learnt is that the students have the capacity to learn on their own with minimal guidance. I noted that to be effective the teacher should incorporate more doing activities in the lesson because they helped the student to apply knowledge in real life situation other than having theoretical knowledge only.   However, the time allocated for the lesson was not enough to include more activities in the lesson plan. Conclusion The reflection has echoed the learning that has been accrued during the preparation of the lesson plans. The exercise has helped me to put into use theories of learning employed in teaching. I have noted that each theory applies in different scenario based on the subject being taught. I have noted that involvement of the student in real life activities through role playing and simulation was effective especially in teaching studies that required application of knowledge in strict life situation like selling to customers who are different and need differing products.   Ã‚  References Fink, D. L. (2005) Integrated course design. Manhattan, KS: The IDEA Center. Mccrea, P. (2015) Lean Lesson Planning: A practical approach to doing less and achieving more in the classroom. Brighton: Teacherly. Salsbury, E. and Melinda, S. (2008) Lesson Planning: A Research-Based Model for K-12 Classrooms. Alexandria, VA: Prentice Hall. Serdyukov, P. and Ryan, M. (2008) Writing Effective Lesson Plans: The 5-Star Approach. Boston: Allyn Bacon. Skowron, J. (2010) Powerful Lesson Planning: Every Teachers Guide to Effective Instruction. 10th edn. Thousand Oaks, CA: Corwin Press. Zimmerman, B. (2015) ‘Self-Regulated Learning: Theories, Measures, and Outcomes’,   International Encyclopedia of the Social Behavioral Sciences, pp. 541-546. Zuiker, S., Anderson, K., Jordan, M. and Stewart, O. (2016) ‘Complementary lenses: Using theories of situativity and complexity to understand collaborative learning as systems-level social activity’, Learning, Culture and Social Interaction, 9(11), pp. 80-94

Bar Location Essay Example | Topics and Well Written Essays - 1000 words

Bar Location - Essay Example Therefore, there is a need for extra creativity because one can save more funds. When picking a site for opening up a bar, location is everything. But the factors that constitute a prime location are varying to different individuals (Blog.foodservicewarehouse.com). Most people will take a look at the current real estate market and find potential areas in one of the following ways. Speculation of a turnaround; some people choose to be prospectors and start their bars in areas that are yet to become popular. Prospectors pay less rent, but they will not have a built in customer base. They will, therefore, spend more on advertising and marketing to bring in the clients. People who start a bar in an area that is not trendy will have to wait longer to realize the bar’s potential. Sure thing; this is the route taken by the majority of bar owners. They open the bars in trendy places with the aim of making quick returns. Trendy places contain many people who are always mingling on regular intervals. Opening up a bar at such a location will attract such people and create a perfect customer base. These places are expensive in terms of rent (Mealey). The general ideas of finding the best location to open up a bar are; finding a spot that is close to offices, strip malls, residential neighborhoods or near sports venues. These areas form the most favored locations since people have already settled in these areas to take advantage of the offered services. Prospective patrons will quickly step by from their usual routines to and from these places. Corners are the most desirable places since people have the ability to view two streets instead of one. A bar situated at the edge gets more exposure than the one in the middle of the block. Corner locations are more expensive so it is important to calculate whether the added exposure will provide the best answers for your business. Situating the bar closer to freeway exits or highway exits makes it more accessible to

Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Media Comparison Paper - Essay Example As a result, companies are able to push their advertisements to the ultimate limit online while they remain very restricted by comparison in all other venues. However, a problem exists in that companies attempting to maximize their advertising dollars tend to run the same advertisement in a variety of different media to such an extent that images seen in the television commercial can often be found in a print magazine or online. Despite the inherent differences between online and print advertising, however, many advertisers can be seen to double up their advertising dollars and spice up their image by converting images from their television or print advertisements into primary focus art for their online presence, giving it life and movement in ways that are sometimes not permissible in other venues. The internet provides numerous opportunities for these advertisements to go beyond the strict bounds of print and even television guidelines. Skyy Vodka is among the many examples availab le regarding this money-saving and curiosity-inducing tactic. This brand in particular uses enticing images of women, or their body parts, as a means of attracting predominantly white, upper to middle class customers to their product in both their print and online advertisements, but their online presence is permitted to go a bit beyond what their print ads have to offer. Skyy Vodka walks a delicate balance between tasteful and sleazy in their advertisements for their liquor product. Print ads feature images from the online ads that stop short of the full disclosure that sometimes appears online. An example of this can be found in the following print advertisement featuring a woman stepping off of a plane: Taking on a cartoon quality, this ad is significant in that it cuts off the woman’s head, emphasizing instead her long legs and the idea that her dress is about to be caught in the engine and ripped off of her body. This, of course, appeals

Types of Erosion and Transportation of Materials by the River Essay

Types of Erosion and Transportation of Materials by the River - Essay Example Erosion takes place hand in hand with transportation. Transportation of materials in a stream or a river starts when water overcomes friction. Material that has been set loose through erosion is then transported along the stream. There are three main processes by which water in a stream or river transports material; suspension, traction and saltation, and solution. Suspension occurs when material composed of the finest particles such as silt and clay is lifted by the turbulence of water and transported away. Rivers that are more turbulent and fast-flowing carry more suspension. This explains why a stream or river gets muddy towards its mouth. The velocity of the water is greater here. Traction and saltation occur when larger particles are carried away. Saltation refers to when a material such as gravel and pebbles that are too heavy to be carried away in suspension are bounced along by the water force. Traction, on the other hand, occurs when larger material like boulders is pushed and rolled along the river or stream bed by the force of the water. The third process, solution, occurs when materials such as minerals and dissolving rocks dissolve in the water and are carried along. This happens mostly in areas whose geology is limestone with water that is slightly acidic. Stream capacity refers to the sum capacity of residue that a stream can move, transport, or carry. Water streams carry sediment. Different streams carry different amounts of sediment. This capacity depends on the velocity and volume of water that is being channeled. Stream competence, on the other hand, refers to the sedimentary particle size that a stream can move, transport, or carry. Again, each stream has its competency for the sedimentary particle size it can move by its velocity and volume. This competency changes with changes in velocity and stream volume. Such changes are caused by a variety of topography factors and seasonal flooding.

Dietary Supplements And Consumer Behaviour Psychology Essay

Dietary Supplements And Consumer Behaviour Psychology Essay Dietary Supplement is becoming a fast lucrative industry, according to a study published by the Journal of Nutrition. 54 of all American adults took Dietary Supplements in 2006. In a global view, Dietary Supplements increased their combined retail value by 16% in the 2006-2011 year period to reach $97.6 billion. The aim of this literature review is to define and describe all terminologies regarding Dietary Supplements and Consumer Behaviour. We will also look at the different studies and theories regarding consumer buying behaviour. This study will also identify the factors influencing the consumption of Dietary Supplements. 3.1 Dietary Supplements This section helps in understanding what is a Dietary Supplement, what are the different types of Dietary Supplements available and why people generally consume them. We will also cover the pros and cons of consuming Dietary Supplements. 3.1.1 Definition of Dietary Supplements Dietary Supplement is any product which is designed to supplement the diet and that bears one of the following ingredients: a vitamin, a mineral, an herb, an amino acid, or a weight loss supplement (Main et al., 2004). According to the Dietary Supplements Health and Education Act of 1994 of the United States, Dietary Supplements is defined as a product (other than tobacco) which is ingested and contains a dietary ingredient with the purpose of supplementing the diet. These dietary ingredients include minerals, herbs, botanicals, vitamins, amino acids, and substances such as enzymes, glandular organ tissues, metabolites, extracts or concentrates (FDA, 1994). Dietary Supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet (Anon, 2011). 3.1.2 Types of Dietary Supplements There are two main types of nutrient supplements namely Micronutrient and Macronutrient. Micronutrient is that nutrient which our body needs in low quantity to function properly but macronutrient is nutrient which is required in a large amount to enable our body to function correctly (Reimer, 2009). Another key difference noted by Reimer (2009), is that macronutrients provide the body with energy whereas micronutrients play an important role in detoxifying the body and warding off harmful diseases. Proteins,  carbohydrates, and fats are examples of macronutrients, and vitamins and  minerals  are examples of micronutrients. Both types of nutrients can be obtained from the diet and supplements. Micronutrients Multivitamins Multivitamins are a combination of many different vitamins that are normally found in food and other natural sources (Cerner, 2012). Vitamins are organic substances that the body needs to function properly. Vitamins help the body to develop, grow and stay healthy. They strengthen the immune system, assist in forming bone and tissue, regulate metabolism, help convert fats and carbohydrates into energy, and protect cells (Rinzler, 2010). Multivitamins are used to provide the body with vitamins that are not taken in through normal diet; multivitamins are also used to treat vitamin deficiencies caused by illness, pregnancy, poor nutrition and digestive disorders (Boyon, 2012). According to Grotto (2009), taking a daily multivitamin with minerals has long been considered as a nutritional insurance to cover dietary shortfalls. Macronutrients Meal Replacements A meal replacement acts as a substitute for a solid food meal. A meal replacement is a prepared product, such as a bar, shake or powder which can substitute a regular meal. Available in various forms, these products are intended to provide healthy amounts of vitamins, minerals and nutrients to make up for those an individual does not get by eating a normal meal (Zangwill, 2008) Sports Nutrition Supplements Sports Nutrition Supplements is a broad category which includes both sports performance and weight loss supplements (Wilborn, 2010). It includes pills, powders, formulas and drinks formulated to enhance physical activity. Some examples are creatine, amino acids, protein formulas, and fat burners. Creatine supplements  are athletic aids used to increase high-intensity athletic performance. (Wikipedia, 2011) Amino acid is a molecule which is necessary to create protein. An inadequate intake of amino acids can result in extremely serious health consequences (Tresca, 2012). Protein supplements are large molecules composed of one or more chains of amino acids. Protein is required for the structure, functioning, and regulation of the bodys cell. Protein supplements are mostly purchased and consumed by individuals involved in body building (Rogers, 2007). Fat burners are supplements which help to burn calories by increasing the rate of the bodys metabolism. People who are under diet often use fat burners to reduce their body fat more quickly (Stoppani, 2012). 3.1.3 Reasons for Consuming Dietary Supplements The main reasons highlighted for consuming Dietary Supplements are: Health Purposes Taking supplements can provide additional nutrients when ones diet is lacking or when certain health conditions cause the body to develop an insufficiency or deficiency. In most cases, multivitamin supplements provide all the basic micronutrients (vitamins and minerals) the body needs (Jegtvig, 2013). Dietary Supplement is perceived as a prevention and as a protection against future health issues (Peters et al. 2003). According to (Sadovsky et a/ 2008)., American consumers often cited that they purchased Dietary Supplements because of health promotion. Improving Athletic Performance Athletes often purchase supplements in an attempt to meet or exceed the nutritional demands of sports competition (Antonio, 2010). Dietary Supplements are very popular among professional and recreational athletes, body builders and fitness enthusiasts; they do so mainly for sports nutrition and to seek better performance (Samadi, 2011). Often protein is required to increase the building or repair process of muscle in the human body. The use of high-protein diets has a long history in the sport field; it was reportedly popular with athletes in the Olympics of ancient Greece. According to (Tarnopolsky, 2007) protein intake of strength athletes or bodybuilders should be around 50% to 100% higher than the average population. According to Maughan (2007), knowledge about the composition of foods among athletes is not generally good, which result in a restricted choice of food and Hawley (2006) on the other hand stated that most sporties think they are achieving their protein intake goals. Protein supplement offers athletes the possibility to achieve an adequate level of protein intake without changing too much their eating habits. Protein supplement are easy and quick to take, they can be taken before or after training (Tipton et al., 2006). Improving Personal Appearance According to (Berens, 2008), modern high-fat, high caloric diets combined with physical inactivity have contributed to the epidemic of overweight and obesity in America. In a study conducted by Ogden (2012), it has been found that 57% of the general population of New York were considered overweight or obese. Studies carried out revealed that many consumers purchase and use Dietary Supplements to help them lose weight (Blanck et al., 2008). A large number of Dietary Supplements manufacturers have seen an opportunity and have created weight loss Dietary Supplements to help to combat obesity. Weight loss supplement varies from calcium, fibre, conjugated linoleic acid (CLA), green teen extract, meal replacement and Orlistat, an over-the-counter weight loss drug (Parker, 2011). A nationally representative survey found that 33.9% of people who were making a serious weight loss attempt admitted to have used Dietary Supplements (Pillitteri et al., 2008). Some nutritional studies have reveale d that people who use Dietary Supplements generally have a higher nutrient intake from food. According to Mehdi (2007), nutritional Supplements (protein and amino acids) play an important role in the muscle building, hence improving the appearance of the body (muscular body) Avoiding Pharmaceuticals Individual nutrients such as vitamins may be used to treat a simple deficiency, such as an iron deficiency, but sometimes they are used therapeutically to treat specific health conditions or risk factors. Studies have shown that Dietary Supplements is common among people with chronic or recurrent condition (Jacques, 2009). Other factors for use are financial. During the recession, the rise in unemployment and subsequent loss of health has led consumers to turn to Dietary Supplements in an attempt to avoid expensive insurance coverage and minimise cost with dollars and drugs (Mintel, 2009). Main Survey Findings about Dietary Supplements The FSA (2005) research found that: Women are more likely to purchase Dietary Supplements than men. Older people and people caring for their health benefit are more likely to consume Dietary Supplements. The market for dietary is not only exclusive for Adult, 51% of the consumers are children. 3.1.4 Pros and Cons of Consuming Dietary Supplements According to Duran (2011), the following are pros and cons associated with Dietary Supplements: PROS Correction of Nutrient Deficiencies Nutrient deficiencies can lead to serious medical problems, such as anemia, bone fragility, poor immune system function and nervous system abnormalities. Dietary Supplements can help correct the deficiencies and reverse the medical abnormalities associated with the condition. Disease Prevention Specific types of dietary supplements can help reduce the risk for certain types of diseases and medical conditions. CONS Not a Replacement for Food Dietary supplements are not a replacement for food. Food contains a complex constellation of nutrients, including substances called phytochemicals, which biomedical researchers believe provide health benefits. Getting nutrients from wholesome foods is more healthful than relying on Dietary Supplements to meet nutrient needs. Potential for Toxicity When it comes to Dietary Supplements, more is not necessarily better. The fat-soluble vitamins A, D and E can accumulate to toxic levels in the body if taken in doses that significantly exceed the recommended daily allowance. Additionally, certain herbs and botanicals may prove toxic if one is having underlying medical problems, such as chronic kidney or liver disease. Side Effects and Interactions As with any medicinal product, Dietary Supplements sometimes cause side effects and may interact with prescription medications. Serious and potentially life-threatening supplement / drug interactions can also occur. 3.2 Consumer Behaviour This section brushes the main definitions and theories pertaining to consumer behaviour. It also covers the main factors influencing consumer behaviour. 3.2.1 Definition of Consumer Behaviour Consumer behaviour is a complex, dynamic, multidimensional process and all marketing decisions are based on assumption about consumer behaviour (Khan, 2010). A number of different approaches have been brought forward in the study of consumer behaviour. The five approaches are namely Economic Man, Psychodynamic, Behaviourist, Cognitive and Humanistic Approach. 3.2.2 Approaches to Consumer Behaviour Consumer behaviour has been the subject of analysis by economists, psychologists, and management expert. Economists have taken up the study of consumer behaviour in the nineteenth century, while psychologists and management experts are late entrants (Intriligator 1985). Each stream of thought and approach differs from other in view point, contents and thrust of analysis. 3.2.2.1 Economic man Approach According to (Richarme, 2007), work in this area began around 300 years ago, the early research considered man as an entirely rational individual, making decisions based upon the ability to maximise utility whilst doing the minimum effort. In order to behave rationally, the consumer must be aware of all the available consumption options, must be capable of correctly rating each alternative and be able to select the best option (Kanuk, 2007). According to (Simon, 1997) customers rarely have the sufficient information, motivation or time to make the best decision and often make decisions based on influences such as social relationship and values. 3.2.2.2 Psychodynamic Approach This approach was first developed by Sigmund Freud. The psychodynamic approach suggests that behaviour is subject to biological influence through instinctive forces or drives which acts outside the conscious thought (Robertson et al, 1991). The main point in this approach is that behaviour is determined by biological drives, rather than individual cognition or environmental stimuli. 3.2.2.3 Behaviourist Approach Behaviourists regard all behaviour as a response to a stimulus (Sammons, 2005). In other words, they assume that the action of an individual is determined by his environment he is in, which provide a stimuli to which he responds. According to Sammons (2005), the behaviourist approach can be much effective due to the methods it uses, which are the insistence on objectivity, control over variables and precise measurement; thus meaning that the studies carried out tend to be quite reliable. However, Sammons in his article explained that the scientific method used by psychologists must be studied under artificial conditions that often do not reflect the real-world contexts. 3.2.2.4 Cognitive Approach The term cognitive psychology came into use with the publication of the book  Cognitive Psychology  by Ulric Neisser in 1967. Cognitive Psychology revolves around the notion that if we want to know what makes people tick then we need to understand the internal processes of their mind (McLeod, 2007). He also added that the cognitive approach focuses on the way humans process information, looking at how we treat information that comes in to the person (what behaviourists would call stimuli), and how this treatment leads to responses. There are two main types of Cognitive models namely analytical models which provide a framework to explain the behaviour of consumers. These models identify a number of influencing factors and their relationship in the consumer decision making process. These models follow five step classification namely outlining problem recognition, information search, alternative evaluation, choice and outcome evaluation in the consumer decision process (Schiffman and Kanuk, 2007). The two most common known analytical models are the consumer decision model (Blackwell et al, 2001) and the theory of buyer behaviour (Howard and Sheth 1969). The second Cognitive model is the prescriptive model. According to (Moitial, 2007) prescriptive models provide guidelines or frameworks to organise how consumer behaviour is structured. The most widely known models are theory of Reasoned Action who was developed by Fishbein and Ajzen in 1975 and the Theory of Planned Behaviour which was developed by Ajzen in 1985. In the next chapter of this literature review, we will look at the planned behaviour in more details. 3.2.2.5 Humanistic Approach There are a growing number of marketers who believe that the cognitive approach has some major limitations. According to Nataraajan Bagozzi (1999) the first limitation of the cognitive model is that it neglects the role of emotion in decision making. There is a pressing need in the field to balance the rational, cognitive side of marketing thought and practice with new ideas and research on the emotional facets of marketing behaviour (Nataraajan and Bagozzi 1999 p. 637) The second limitation of the cognitive model is that it does not take into consideration the concept of volition (Rey, 2011). According to the Oxford Dictionary, volition can be defined as the process by which different kinds of living organisms are thought to have developed and diversified from earlier forms or a gradual development. The third limitation is that the cognitive model does not take into consideration egoism; there is a lack of research that has examined the influence of altruistic motives on any consumer behaviour. Humanistic Approach priority is to understand peoples subjectivity, try to put oneself in the mind of the individual. As a result, it rejects the objective scientific method as a way of studying people (Sammons, 2011) 3.2.3 Theory of Planned Behaviour The Theory of Planned Behaviour (TPB; Ajzen 1991) is one of the mainly used cognitive models. The Theory of Planned Behaviour has been introduced by Ajzen in 1991 due to the rising limitation of the previous cognitive model; the Theory of Reasoned; which was developed by Ajzen and Fishbein in 1975. The Theory of Planned Behaviour is based on the assumption that the human being normally behave in a reasonable and sensible manner, when making a decision or undertaking an action; an individual would seek for available information and the implication in doing such action. According to this theory developed by Ajzen, a persons intention to perform or not to perform a behaviour is the most immediate determinant of that action. According to the Theory of Planned Behaviour, intention and behaviour are a function of three determinants; one personal in nature, one reflecting social influence and the third dealing with control (Ajzen, Pg 117). The first determinant that is personal factor is simply the individuals attitude (positive or negative) towards a particular behaviour of interest. The second determinant is the persons social pressure to perform or not to perform such behaviour. It is generally referred to subjective norm (Ajzen, 2002). The third determinant is the sense of self- efficacy or the ability of the individual to perform such behaviour which has been termed by Ajzen as Perceived Behavioural Control. The main difference between the Theory of Reason and the Theory of Planned Behaviour is the control component of the Theory of Planned Behaviour (Conner Spark, 2005). As it was mentioned in the previous paragraph, the Theory of Reason assumes that human social behaviour model is under volitional control and thus it can be predicted from the intention only. Ajzen (1985) found that often, the individual does not have complete control, hence the Perceived Behavioural Control was added to the Theory of Reason. Ajzen named it the Theory of Planned Behaviour where Perceived Behavioural Control could be used to predict the non-volitional behaviours. Perceived Behaviour Control is when a person expecting that the performance of the behaviour is within his/her control and has the confidence that he/she can perform the behaviour (Coner, 2010). This is similar to the concept of self-efficacy developed by (Bandura, 1997). The theory of Theory of Planned Behaviour has been largely tested and has also been successfully applied to understand the different types of behaviour (Conner and Sparks, 2005). Armintage and Corner (2001) reported that, across 154 applications; attitudes, subjective norms and Perceived Behavioural Control accounted to 39% of the variance intention. Perceived Behavioural Control accounted for 27% of the variance in behaviour across 63 applications. Figure 3.1: The Theory of Planned Behaviour, adapted from  Ajzen (1991). 3.2.3.1 Limitations of Theory of Planned Behaviour According to the Theory of Planned Behaviour, intention is determined by three classes of behavioural beliefs (normal norms, subjective norm and perceived behaviour control), however these assumptions are highly debatable. Generally the combination of attitudes, social norms and perceived behavioural control leads to a reasonable prediction of behavioural intention. However, (Schwenk and Moser, 2009) reported that: Although the inferred correlation (between intention and behaviour) is substantial, one should not expect to be able to explain a third of the variation observable in environment behaviour. This indicates that the strong causal of the Ajzen Model is not met in realityà ¢Ã¢â€š ¬Ã‚ ¦.. Ogden (2003) noted that the Theory of Planned Behaviour is a conceptual based model and discussed several limitations of Ajzens theory. Based on literature review, Ogden observed that some of the studies carried out under the Theory of Planned Behaviour reported no role for subjective norms; others showed no predictive role for perceived behavioural control and some shows no roles for attitudes. Several suggestions have been put forward within Attitude Theory to understand, explain and reduce the attitude-behaviour gap. A general approach is the extension of the Theory of Planned Behaviour with additional explanatory constructs. The main additional approach which was brought forward was the perceived availability and the importance of price. Ajzen (2002) reported that the perceived behavioural control could be divided into two subclasses namely perceived self efficacy, which refers to the ease or difficulty of performing the behaviour and perceived controllability which refers to the extent to which performance depends on the individual. Perceived controllability deals with consumers external control to buy; the perceived self efficacy deals with consumers internal control to buy (Conner Armitage, 1998). Regarding the importance of prices, higher prices may be an obstacle, especially for low income group consumers to make a purchase (Tarkiainen Sundqvist, 2005) 3.2.4 Factors Influencing Buying Behaviour The stimulus-response method is based on the work of classical psychologists such as Pavlov and Watson (1870), who found that all organisms have psychological drives directly related to their need for survival. According to Hisrich (2000) drives can be divided into primary and secondary drives whereby primary drives refers to the need to avoid pain and the need for belonging whereas secondary drive refers to guilt, pride and acquisitiveness in attempt to satisfy primary drives. As you can see below in the stimulus diagram, Marketing and Environmental stimuli enter the buyers consciousness. The buyers characteristics and decision process will lead to a purchase decision. For my study I will concentrate only on the buyers characteristic to understand how these characteristic affect the decision to purchase or not to purchase a product. 3.2.4.1 Buyers Characteristics Consumer Behaviour can be influenced by buyers characteristics. These characteristics are cultural, social, personal and psychological factors. Those factors exert a certain influence in the mind of customers when buying a particular product according to Kotler (2001) Cultural Factors Cultural factors can be classified into culture, subculture and social class. Those factors are particularly important in understanding the buying behaviour of customers. The factors represent a hierarchy of social influences, ranging from broad, general effects on consumption behaviour such as those imposed by the culture we live in to more specific influences that directly affect a consumers choice of a particular product or brand (Boyd et al, 1998) Culture According to Kotler (2001), culture is the most fundamental determinant of a persons wants and behaviour. Culture is the total way of life of a society, passed from generation to generation, deriving from a group of people sharing and transmitting beliefs, values, attitudes and forms of behaviour that are common to that society and considered worthy of retention (Chisnall, 1985). Kotler reported that a growing child acquires a set of values, perceptions, preferences and behaviours through his or her family and other key institution. Riley (2012) reported that a cultural shift is an important opportunity for marketers. He also argues that a shift towards greater concern about health and fitness has resulted in more industries servicing customers with low calorie foods, health related products, exercise equipment or Dietary Supplements. Subculture Each culture contains subculture, according to Kotler (2001), he defines subculture as nationalities, religions, racial groups and geographical regions. According to Schouten and Mc Alexender (1995), subculture is a distinctive subgroup of society that self-selects on the basis of shared commitment to a particular product class, brand or consumption activity. According to Jim Riley (2001) the young culture has quite distinct values and buyer buying characteristics comp-are to the older generation. Nevertheless, subculture is usually identified through race, nationality, religion, geographical region and age (Hawkins et al, 1989). Social Class According to an article published by the Princeton University (2010) a  social class  is a group of people who have the same social, economic, or educational status in society. According to Kotler (2001), social classes differ in dress speech patterns, recreational preferences and among others. He reported that there are four main types of characteristics which define a social group. Those within each social class tend to behave more alike than persons from two different social classes. Persons are perceived as occupying inferior or superior positions according to social class. Social class is indicated by a cluster of variables (occupation, income, wealth, social class) Individual can move from one social class to another one (up or down). Social Factors Apart from cultural factors, consumer behaviour is also influenced by social factors such as reference groups, opinion leaders and family Reference Groups Kotler (2001) defines reference groups as all the groups that have a direct (face-to-face) or indirect influence on an individuals attitude or behaviour. Another definition of reference groups is those groups the consumer identifies himself with and wants to join. Opinion leaders   Opinion leaders  are people with expertise in certain areas. According to Bergstrom (2008), an opinion leader is anyone who has an active voice in a community; it is somebody who speaks out and who is often asked for advice. Brenna (2013) reported that health and fitness movement is now influencing many industries including food, travel, clothing, footwear, entertainment and among others. OptiMyz Magazine (Sport and Nutrition Magazine, 2013) revealed that their readers are educated, affluent and focused; they tend to be opinion leaders in their social groups. Readers would recommend their siblings to use the supplements advertised in the magazine. Family According to Kotler (2001), the family is the most important consumer-buying organisation in society. The individual members who make up the family unit exercise an influence over each others behaviour and therefore the activities which form part of consumer decision-making (Cox, 1975). Kotler (2001) stated that in countries where parents live with their grown children, their influence can be substantial. In the United States, the husband-wife involvement has traditionally varied widely by product category. Psychological Factors Even if two consumers have equal involvement with a product, they often purchase different brands for different reasons. The information they collect, the way they process and interpret it and their evaluation of alternative brands are influenced by psychological variables. Those variables are motivation, perception, learning and belief and attitudes (Boyd et al., 1998). Motivation Motivation is the force, which energises behaviour, gives direction to it and underlines the tendency to persist (Barton et al, 1996). According to recent studies carried out, it has been proved that motivation may affect reasoning through reliance on a biased set of cognitive process (Eagly Chaiken, 1993). Therefore understanding motivation is very important. Learning Learning is to gain knowledge, understanding or skill by study, instruction or experience (Arbib et al., 2005). Osselear and Alba (1999) further laid down that consumers learn the relationship between product attributes and quality and they will differentiate among brands that possess different attributes and treat as commodities those brands that share the same attributes. Personal Factors A buyers decisions are also influenced by personal characteristics. These include the buyers age and stage in the life cycle, occupation and economic circumstances, lifestyle and personality. Age and Stage in the Life Cycle Age has an impact on consumers buying decision. The type of leisure activities they participate in, the likelihood of their being in education or at work, their need for health care and their preferences for style and fashions will change them. (Crown, 2009) Occupation and Economic Circumstances People who function in higher status occupations have characteristics personalities, motives and values that set them apart from those in less prestigious positions (Kohn Schoenbach, 1983; Kohn et al. 1990). Lifestyle Lifestyle is defined as a pattern in which people spend time and money. People from the same culture, social class and occupation may have very different lifestyles, expressed in their own activities, interests and opinions. Lifestyle as such influences the consumer in his purchase of products (Chellum Esson, 1999). 3.2.5 Buyers Decision Process In this model, the consumer passes through five stages: problem recognition, information search, evaluation and selection of alternatives, decision implementation, and post-purchase evaluation. The diagram below depicts the process which goes in the mind of a buyer when deciding to effectuate a purchase. Figure 3.2: The Consumer Information Processing Model Source: Adopted from Kotler (1997) Problem Recognition The consumer buying process begins when the buyer recognises a problem or need (Ken Matsuno, 2007). Typically, researchers seek to identify consumer problems by analysing the factors that widen the gap between the actual and the desired state. The desired state of the consumer is inspired by their aspirations and circumstances. Culture, sub-culture, reference group and lifestyle trends can cause people to change their desired state. Information Search When a consumer discovers a problem, he/she is likely to engage in internal and external information searches. It has been recognised that information search often precedes brand preference formation and that search behaviours may vary according to individual characteristics (Block et al., 1896). Usually educated people are more likely to engage in more meaningful search for information, thereby contributing to a higher level of search (Kiel and Layton, 1981; Marvel, 1996; Newman Staelin, 1971) Evaluation of Alternatives Consumers may apply a variety of criteria in evaluating purchase alternatives, which will vary in importance of influence in shaping alternative evaluation and selection (Black et al, 2001). According to Matsuno (2007), by gathering information, the

Pride and Prejudice :: Pride Prejudice Essays

Pride and Prejudice In fact, Pride and Prejudice was originally entitled First Impressions. However, the novel is not only about first impressions. Although we can find the first impressions about the characters through the first few chapters, this book shows us the effects of those impressions on the individual characters--prejudices of the characters. The story almost evenly describes the defects of Fitzwilliam Darcy who show "pride" at the beginning of the novel; he speaks carelessly and insultingly to Elizabeth Bennet, and George Wickham who deceives others on purpose and conceals his truthless character. Elizabeth misunderstood both of them at first because of her prejudice. At first I have assumed that the title of this novel alludes clearly to Darcy's "pride" and Elizabeth's "prejudice." I also thought that the novel tells how Darcy and Elizabath overcome their pride and prejudice. However, I realize that this over simplifies the author's purpose. We can certainly see that Elizabeth has "pride" as much as Darcy has. She is proud of her intelligence, comprehension and independence. Actually, Darcy's pride disappears quite a bit early in this novel. By chapter 6, he is starting to change his attitudes towards her. He is humbling himself to be close to her. This shows Darcy's change: "But no sooner had he made it to clear to himself and his friends that she had hardly a good feature in her face, than he began to find it was rendered uncommonly intelligent by the beautiful expression of her dark eye" (16 page) "He began to wish to know more of her, and as a step towards conversing with her himself, attended to her conversation with others." From this point, Darcy's prejudice against Elizabeth begins to fade while her prejudice towards him still remains because he refused to dance with her at the ball. Her prejudice spreads throughout the book, and that prejudice is an outcome of her wounded pride. The main subject of this novel is courtship and marriage. Jane Austen, the author of Pride and Prejudice, shows and indirectly criticizes the 18th century England's rural society and the pride of high class through several people's marriages who are in different social position.

Child Labour Essay Essay

In the 1800’s children were forced to go to work in factories for little pay. The factories were in very bad conditions for children to work in. Most of the kids got asthma because the factories were so dusty. The children had to get into small gaps in the machines to fix them which was very dangerous and some of the children died because of it. A lot of the children didn’t get any sleep so they fell asleep in the factories. The children had to bend over for long periods of time, if they fell asleep which made most of them cripple. Many factory owners were against reforming working conditions for children. This was because they thought they provided education, fair pay and helped them by giving them a job. They also said â€Å"without working in factories the children’s family wouldn’t be able to survive. Some factory owners called for reform because they thought they worked too long hours and they didn’t get enough education. Some campaigners thought that reforms should be introduced because the factories were in bad conditions and most of the children have deformed bones and bad lungs. Other campaigners thought they should not because at least they are off the streets and not causing crime and the children are happy and there is no violence there. Doctors too, thought it was important to improve working conditions for children. For example Dr Samuel Smith thought that they should reform because children suffered loss of limbs like fingers and thumbs etc. Other doctors though thought differently because it wasn’t unhealthy to stand for long hours and they wanted to get more money from children visiting. Many children themselves wanted to keep working because otherwise they would live on the streets and if they lived on the streets they may possibly die of starvation. However, they still wanted to reform such as no harsh punishment, less working hours, more education, more sleep, and 3 meals a day. In conclusion, the result of the debate was for the Government to pass the 1833 Factory Act to improve conditions for children. The basic act was as follows: No children under the age of 9 are allowed to work, which was fair to the factory owners and the children Children between 9 and 13 are not allowed to work more than 9 hours a day and children between 13 and 18 are not allowed to work more than 12 hours, as the older children are stronger so they can work more hours Children are not allowed to work at night, this was good because the children could get more sleep which would make them more healthy The working days would start at 5:30am ~ 8:30pm and the other 9 hours are for resting Kids must have 2 hours of schooling each day so when they grow up they can read and write. Children allowed 1  ½ hours for meals Children must have 3 meals a day so they can keep healthy The factory owners would have been disappointed, but the doctors and the children would have been very pleased and some of the campaigners would be happy but some wouldn’t.

Free Essays on DNA

With the start of the new millennium having rapidly passed us by without technology failing us as we were all fearfully expecting, it is safe to come to the conclusion that we can count on technology to benefit us in many ways, one way being as a crime-fighting tool. No, science has not yet built something that we can see the future with. It is not surprising that technological advances are being utilized all over the country, as well as the world, to fight crime by deferring criminals as well as catching them after the act. Throughout history, detectives have searched for the perfect method of catching law breakers. The use of DNA by law enforcement in recent years has been proven its extraordinary value in identifying criminals who, in the absence of this technology, would go free. This While it’s true that the old fashioned way of fighting crime is still necessary (policemen on the beat, investigations, etc.), we now have advanced methods of finding the worst criminals using forensic science. A crime can occur in the middle of the night or in an isolated area where no witnesses are present. It’s only the evidence left behind that os the true witness to their crime.... Free Essays on DNA Free Essays on DNA With the start of the new millennium having rapidly passed us by without technology failing us as we were all fearfully expecting, it is safe to come to the conclusion that we can count on technology to benefit us in many ways, one way being as a crime-fighting tool. No, science has not yet built something that we can see the future with. It is not surprising that technological advances are being utilized all over the country, as well as the world, to fight crime by deferring criminals as well as catching them after the act. Throughout history, detectives have searched for the perfect method of catching law breakers. The use of DNA by law enforcement in recent years has been proven its extraordinary value in identifying criminals who, in the absence of this technology, would go free. This While it’s true that the old fashioned way of fighting crime is still necessary (policemen on the beat, investigations, etc.), we now have advanced methods of finding the worst criminals using forensic science. A crime can occur in the middle of the night or in an isolated area where no witnesses are present. It’s only the evidence left behind that os the true witness to their crime....

Evaluation of the Dehumidifier Market

Evaluation of the Dehumidifier Market Executive Summary Dehumidifiers are some of the most commonly used household appliances. They are used for the purposes of reducing the levels of humidity in the air. Ideal levels of humidity range between 30 and 50 percent. At this level, the growth of microbes and other disease vectors is inhibited. The appliances are of great importance since they help the population deal with a number of health issues.Advertising We will write a custom report sample on Evaluation of the Dehumidifier Market specifically for you for only $16.05 $11/page Learn More The use of the appliances has become popular over the years following the realisation of the benefits associated with them. Statistics have shown that in countries like Korea, the sales of the appliances rose from 40,000 to 1.5 million units between 2009 and 2013. In addition, Samsung recorded a 631 percent increase in sales between May and January 2013. In light of this, it is apparent that the dehumidifier mark et has a significant potential for a company wishing to invest in new areas. Introduction Companies need to regularly evaluate their markets to determine their success. A company may also seek to enter new markets in order to support growth. Such a business requires information touching on the new market in order to make an informed decision (Esslinger 2009). For example, it is important to gather information on the customer needs. Data about other businesses operating in the market should also be sought. It is important to study the nature of the existing regulations to better understand possible barriers to entry. Companies seeking to enter new markets have to make a number of considerations prior to making any investments. To begin with, the market must be viable and able to achieve higher returns compared to other possible opportunities. The new market should also be easy to enter. As such, the company should encounter minimum constraints as it seeks to invest capital into the n ew opportunity. Before selecting the preferred opportunity, the management team must discuss and review a number proposed opportunities. The most promising venture is then selected. In most cases, the board of directors is involved in the evaluation process (Hague 2003). Usually, a project manager is then appointed to help the company further explore the market opportunity and determine its feasibility.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The project manager is required to evaluate the new market. Following the assessment, the project administrator makes recommendations to the board. They may propose for the company to enter into the new market or abandon the venture. In cases where it is recommended that the opportunity presented by the new market be exploited, the project manager needs to present to the board what actions need to be taken in order to enter into the new frontier. As such, they must come up with an action plan that is to be implemented. Timescales need to be clearly stated in order to help the board determine the implications that the implementation will have on their business. An execution proposal is also required to guide the implementation of the project (Kelley Littman 2001). The current paper entails an evaluation, action plan, and execution proposal for a refrigeration appliances manufacturing company wishing to enter into the dehumidifier market. The company has identified the need to expand its activities. After careful considerations, the dehumidifier market was identified as a potentially good opportunity for the company (Chakravarthy Krishnamoorthi 2013). As the manager appointed to spearhead the evaluation, planning, and execution of the market entry process, the author of this report is required to assess the venture and recommend to the board of directors the next course of action. If entry is recommended, the a uthor will provide an action plan and a proposal for the execution of the project. An Evaluation of the Dehumidifier Market Dehumidifiers are mostly used in homes. However, they can also be used in an industrial setting, especially in climatic chambers. The appliance is used to reduce humidity. It works by extracting moisture from the atmosphere, which is then collected as water and later discarded once it has reached the maximum level. The water collected from the appliance is not suitable for drinking since it has a large population of contaminants. Other dehumidifiers expel the water in form of vapour. As a result, the user is not required to manually discard the water that is extracted.Advertising We will write a custom report sample on Evaluation of the Dehumidifier Market specifically for you for only $16.05 $11/page Learn More There are a number of companies that manufacture the appliances across the world today (Warmefjord 2011). Most of the entitie s that produce refrigerators are also involved in the manufacture of dehumidifiers. They include LG, Samsung, and Ramtons. The main reason behind this is that the appliance operates almost on the same principles as the refrigerator. The company analysed in this report chose to venture into the dehumidifier market. The decision was arrived at following consultations made by the members of the board of directors. It was clear to the board that the dehumidifier market will provide the business with enhanced opportunities to make profits (Stelzner 2011). Being a common household appliance, most individuals purchase this product. As a result, there is high demand for the appliance in the market. The gadgets also have a simple design that makes it easy to manufacture them. They are also small in size. As such, less material is required to build them. Dehumidifiers are also portable. As a result, they are easily installed in homes, offices, and manufacturing plants (Tomovic 2009). Their en ergy efficiency greatly depends on the technology used to assemble them. The efficacy of a humidifier is determined by the amount of moisture it can extract in a day. The water collected is usually measured in form of pints. Dehumidifiers with high ranges of functionalities are mostly preferred. The need for the appliance is mostly informed by health and comfort concerns among the buyers (Norman 2012). By reducing the amount of moisture present in the surroundings, musty odour, which is usually associated with dampness, is eliminated. Most people find high humidity to be a major cause of discomfort. The situation is worsened during hot seasons when the body attempts to cool itself through perspiration. Since the air is already saturated, it cannot take up any more moisture. As a result, the sweat remains on the body surface. Individuals become extremely uncomfortable since their bodies are unable to lose heat.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Dehumidifiers improve the quality of life by stabilising the quality of air in the surroundings. Being a luxurious item, most customers are not concerned with the price attached to the appliance. On the contrary, they focus more on the quality of service that they experience from it. A company wishing to enter into this market must carefully evaluate the quality of the appliances that it can produce. However, it is important to note that the dehumidifier is not a preserve of the wealthy in the society (Haines 2009). Most middle class families also purchase this item. In developed countries, the appliances are common in most households. To effectively serve the needs of the various market segments, it is paramount to produce dehumidifiers of varying quality and prices. Dehumidifiers have also been found to help ease the people’s way of life. With the use of the appliance, laundry can dry at a faster rate since the air in the surrounding is not saturated with moisture. Through the use of the dehumidifier, foodstuffs, such as cereals, can be better preserved through drying. The absence of excessive moisture ensures that the growth of pathogenic microbes, such as moulds and aflatoxin, is prevented. The ideal level of moisture in the atmosphere is usually below 50 percent. Preferably, relative humidity should range between 30 and 50 percent. In case of lower temperatures, the air is said to be dry (Haines 2009). Dehumidifiers are commonly used for health reasons. As stated earlier, the accumulation of moisture in the atmosphere causes leads to musty odours. The dumpiness resulting from the moisture supports the growth of pathogens. Bacteria flourish in such environments, predisposing the population to a wide range of diseases. As a result, health practitioners, especially those specialising in respiratory problems, encourage their clients to purchase the appliance. High humidity also leads to the growth of mould, which is a major cause of food poisoning toda y. Health practitioners have also discovered that body moisture that remains on the skin following perspiration as a result of high humidity may lead to loss of sleep. High humidity has also been found to encourage the growth of woodlice, cloth moths, dust mites, cockroaches, and fleas. The organisms are vectors for most microbial diseases. The realisation by the members of the community that the appliance will not only improve their quality of life, but also help promote their health, has helped expand the humidifier market across the globe (Kalb 1992). As stated above, the importance of the dehumidifiers cannot be underestimated. As a result, the demand for these appliances has increased over the years. The sales of dehumidifiers have also gone up over the past few decades. In Korea, the sales of these gadgets have grown from 40,000 units in 2009 to 1.5 million in 2013. Samsung, one of the world’s leading manufacturers of dehumidifiers, reported a 631 percent growth in the sales of the appliances in the period between January and May 2013 (Funk 2014). The statistics serves as evidence that the market is viable for the company reviewed in this report. Many companies are moving in to exploit the opportunities available in this market. The organisation should not be left out in this quest. As the population becomes more aware of the reasons necessitating the purchase of the appliances, the demand is likely to go even higher (Nassar Lupien 2004). The company should be effectively positioned to exploit the opportunity in the coming fiscal year. Action Plan with Timescales Following an evaluation of the dehumidifier market, the project manager recommended to the board of directors for the company to enter into the new segment. The various departments involved in the project were notified in order to ensure that the adoption process goes on smoothly (Chakravarthy Krishnamoorthi 2013). As the manager, I requested for a team of four individuals who would hel p in the formulation of the action plan. The team is to be comprised of individuals from various departments in the company. More specifically, the team members will be drawn from the finance, human resource, production, and sales departments. The four are specialists in their various fields and have in the past participated in similar projects implemented by the company. Each of the members is expected to represent the interests of their department. Prior to making key decisions, the heads of the departments will be consulted in order to ensure that the project succeeds (Chakravarthy 2001). One of the major reasons why the team members were selected from the various departments is to ease the process of lobbying the sections to support the decisions of the team. As the project manager, I will be required to coordinate all the activities of the team and report to the board of directors on the progress achieved. In order realise the goals set for the project in venturing into the deh umidifier market, the team will be required to come up with an action plan. The plan will be composed of the steps that are to be followed to achieve the set objectives (Chary 2009). In the plan, all the resources required for the successful completion of the project are clarified. As such, it will serve as the blueprint to be followed by the project manager. The main goal of the project will also be broken down into smaller and better manageable milestones. The milestones are to be evaluated using SMART (Specific, Measurable, Attainable, Realistic, and Time based) guidelines. Timelines to be adhered to are also to be realistic and attainable in the event that all goes well for the team as planned (Trott 2008). All the team members are required to do their best to ensure that the timelines are met. The action plan for the company’s entry into the dehumidifier market will be broken down into five major parts. The sections involve initiation, planning, execution, control, and c losure. The tasks are to be carried out in this specific order to ensure that activities are executed in a systematic manner. Execution Proposal As stated earlier, initiation is the first step of the project. During the initiation process, the proposed venture will be evaluated once more and additional recommendations made. The project charter will then be developed. The charter will entail all the stakeholders involved in the realisation of the plan. In this case, the stakeholders will be the company’s shareholders, the board, the competitors, and the customers (Stratten 2012). The needs and possible concerns of each and every group of stakeholders will be evaluated. The project charter will then be submitted to the board for further assessment. Once the board has evaluated it, the members may decide to go ahead and endorse the plan or oppose it. In this case, the project manager will present a strong case to the board prompting the approval of the charter. The team will the n embark on the second phase of the project, which is planning. Once the project has been endorsed, it will be up to the project manager to start planning for its implementation. The first step will be to formulate a scope statement. During planning, the project manager will work in collaboration with the heads of departments in order to help them provide a specialist who has worked in similar projects before (Thompson 2007). Consultations with the heads of departments will also ensure that the team members are exempted from their every day jobs and responsibilities in the company until the project is completed. The project team will then hold a kick-off meeting (Benyus 2009). In the meeting, the project plan will be developed and discussed. The plan is to be in line with the objectives of the project. Timelines will also be specified in order to ensure that the team remains objectives. The proposal will then be passed on to the departments involved in the implementation of the proj ect. The departments are finance, human resource, production, and sales. The purpose for this is to make the plan as realistic as possible (Steffen 2008). The heads of department will be expected to give their concerns regarding the plan and suggest changes where needed. The final stage of planning will involve submission of the plan to the board of directors. Since they mark the authority of the company, they will approve the plan. They may also decide to suggest changes to the project team. Once the plan has been approved, the venture will progress to the next stage, which involves execution. At the start of the execution process, a meeting will be convened. Here, team members will get an opportunity to discuss what they expect to encounter. Based on the plan, an estimated budget will have been prepared. The finance department will be required to release the necessary funds in order for the project to kick off. The team will then start the procurement process (Papanek 1992). Other companies that deal with the installation of dehumidifier manufacturing plants will be invited for the tendering process. The suppliers of the building materials will also be expected to tender their offers to the project team. Since professionals dealing with the production of dehumidifiers will also be required, the project team is requires to identify firms offering such services (Poli 2001). The offers will then be examined to identify which firms will offer goods and services in the most cost effective and convenient manner. After the procurement process is over, the installation of the necessary structures will commence. It is expected that the finance department will provide all the necessary funding in order to ensure the success of the project. The human resource department will also be expected to provide the team with a professional workforce whenever need arose (Ferrara 2012). The department will also be required to train workers on how to manufacture dehumidifiers. Tra ining of the existing workforce is considered to be more beneficial to the company since it will be able to retain its already existing workforce. Hiring of new workers is also expensive to the company (Mayo 2010). Production will then kick off shortly afterwards. At the beginning, it will be done on a small-scale basis. The company can then gradually increase on its level of production. The amount of units manufactured within a given duration of time will depend on the ability of the marketing department to ensure that those that are produced are adequately distributed and promoted. As such, close collaboration will be required between the production and the marketing department while making decisions on the level of production (Roberts 2011). Once the implementation of the project has kicked off, the team will proceed to the next stage which is control. Once the project has become operational, it is important that the team carries out a number of activities aimed at improving on t he efficiency of production (Benyus 2009). It is important to note that the entry into the new market involves a great deal of changes for the company. As such, a lot of capital will be required in order for the dehumidifier sector to be fully operational. A lot of costs will also be incurred (Simmons 2002). Good management is therefore paramount. For the new venture to be of economic value, the revenues generated must exceed the costs. It is important for the project team to therefore track revenues and costs (Fuad-Luke 2009). The evaluation will be done by the finance department and report tabled to the board of directors as an indication of the company’s progress. The members of staff who are working in the new sector will also be monitored closely to ensure that they are in a position to steer production in the right direction. Once the product is already in the market, it will be important to monitor the response of customers to the introduction of the new dehumidifiers. The main purpose of the monitoring of the customer service issues will be to ensure that the product fully satisfies the needs of the customers (Tavares, Cardoso Dias 2010). The team will then be required to hold the project status meeting with the main aim being to brief the board on the progress that has been achieved. The team will also be required to monitor the progress of the new sector and identify potential risk areas. Mitigation measures will therefore need to be put in place. Once the project is running smoothly, the final stage of the execution process, closure will start. During closure, it will be important for the project team to conduct an audit. The project manager will be required to work in collaboration with the head of the finance department in order to ensure that an auditor is availed to the project team (Usero Fernandez 2009). The team will also be required to document all the progress that has been achieved during the execution process. Lessons learn are a lso to be documented. The documentation process will help the company achieve sustainability in the new sector since all the strengths and weaknesses of the company in regard to the new sector will be known. Documentation also allows for future reference. It is believed that documents are also an important decision making tool. The records will be constantly updated as new information surfaces. The project will by then have gained formal acceptance within all departments in the company (Tomovic 2009). The board of directors will also have formally identified the newly created sector as one of its divisions. Funding for the maintenance of the dehumidifier manufacturing will therefore be often allocated. As such, the manufacture of the dehumidifiers will be given special attention just like that of refrigeration appliances. All records are also to be stored safely in the company’s achieves to ensure that they are safe and can be easily retrieved in case they are needed in futur e. A timescale will also be included in the project plan to ensure that a specific schedule is adhered to (Tomovic 2009). The timescale will also be an indication of the progress that has been achieved. It will also form a basis for the evaluation of the team’s success (Lefteri 2006). The timescales are not to be changed unless there is when it is considered to be very necessary for the team. The timescale is as follows. The project is to commence on the 1st of September 2014. The project team will only be required to work within the normal working days, Monday to Friday. The plan will also provide allowances for a few days to prevent the team from lagging behind schedule. The schedule is presented below: Table 1: Schedule D Task Name Levelling Delay Duration Start Finish Resources 1 Initiation 0 Days 0 days Mon1/9/14 Mon 1/9/14 2 Evaluation Recommendations 0 Days 1 day Wen 3/9/14 Wen 3/9/14 3 Develop project charter 0 Days 2 day Thurs 4/9/14 Friday 5/9/14 Project Team 4 Deliverable: Submit Project Charter to the board of directors 0 Days 0.3 days Mon 8/9/14 Mon 8/9/14 Project Team 5 Project Sponsors (The board of directors, through the finance department) Reviews Project Charter 0 Days 1 days Tue 9/9/14 Tue 9/9/14 Sponsor 6 Project Charter Signed/ Approved 0 Days 0.3 days Wen 10/9/14 Wen 10/9/14 Sponsor 7 Planning 0 Days 1 day Thurs 11/9/14 Thurs 11/9/14 Project Team 8 Creating Scope Statement 0 Days 1 day Friday 12/9/14 Friday 12/9/14 Project Team 9 Determining Project Team 0 Days 1 day Mon 15/9/14 Mon 15/9/14 Project Manager 10 Project Team Kickoff Meeting 0 Days 1 day Thurs 18/9/14 Thurs 18/9/14 Project Team 11 Develop Project Plan 0 Days 1 day Friday 19/9/14 Friday 19/9/14 Project Team 12 Subject Project Plan to Evaluation 0 Days 1 day Fri 20/9/14 Fri 20/9/14 Project Team 13 Project Plan Approved 0 Days 0.3 days Tue 23/9/14 Tue 23/9/14 Project Team 14 Execution 0 Days 0 days Tue 23/9/14 Tue 23/9/14 15 Project Ki ckoff Meeting 0 Days 1 day Thurs 25/9/14 Thurs 25/9/14 Project Team 16 Initiate the Procurement process. 0 Days 3 weeks Mon 29/9/14 Friday 17/10/14 Project Team 17 Making Installations 0 Days 5 Months Mon 20/10/14 Friday 20/3/15 18 Training Staff 0 Days 2 weeks Mon 23/3/15 Fri 3/4/15 Project Team 19 Funding from the Finance Department 0 Days 0.3 days Mon 6/4/15 Mon 6/4/15 Project Team 20 Production of Dehumidifiers commences 0 Days 0.1 days Mon 6/4/15 Mon 6/4/15 Project Team 21 Distribution of the Dehumidifiers 0 Days 0.05 days Mon 6/4/15 Mon 6/4/15 22 Commencement of Product Promotion of the Dehumidifiers 0 Days 0.05 days Mon 6/4/15 Mon 6/4/15 23 Control 0 Days 0 days Mon 13/4/15 Mon 13/4/15 24 Project Management 0 Days 0 days Mon 13/4/15 Mon 13/4/15 Project Manager 25 Revenue Cost Tracking 0 Days 2 days Wen 15/4/15 Thurs 16/4/15 Project Team 26 Staff Monitoring 0 Days 2 days Mon 20/4/15 Tue 21/4/15 Project Team 27 Customer Services Issues 0 Days 1 day Wen 22/4/15 Wen 22/4/15 Project Team 28 Project Status Meeting 0 Days 1 day Fri 24/4/15 Fri 24/4/15 Project Team 29 Risk Management 0 Days 2 days Mon 27/4/15 Tue 28/4/15 Project Team 30 Monitoring and Mitigation Measures 0 Days 0.05 days Wen 29/4/15 Wen 29/4/15 Project Team 31 Closure 0 Days 0.1 days Wen 29/4/15 Wen 29/4/15 32 Audit 0 Days 2 days Mon 4/5/15 Tue 5/5/15 33 Document Lessons Learned 0 Days 0.5 days Thurs 7/5/15 Thurs 7/5/15 Project Team 34 Update records and files 0 Days 3 days Mon 11/5/15 Wen 13/5/15 Project Team 35 Gain Formal Acceptance 0 Days 2 days Thurs 14/5/15 Friday 15/5/15 36 Record and Store Data Safely 0 Days 1 day Mon 18/5/15 Mon 18/5/15 Project Team Production Production refers to the process in which various inputs, both material and immaterial, are handled to come up with the desired output. Production can also refer to economic means through which human wants are satisfied resulting from the consumption of the commodities produce d (Chary 2009). In this case, the dehumidifiers produced should have the ability to improve the well being of the customers. As such, the company should put in place measures to improve on the efficiency of the appliance. However, it should consider the current regulations touching on the manufacture of such appliances (Kelley Littman 2006). Rules set aside by regulatory agencies should also be adhered to. Since dehumidifiers use refrigeration gas, their manufacture is regulated by organisations that seek to reduce the emission of greenhouse gasses. Carbon Disclosure Project (CDP) is a multi trillion organisation that seeks to expose the levels of greenhouse emissions emanating from some of the world’s largest corporate. The aim of the organisation is to ensure that corporate are socially responsible and adhere to environmental conservation calls (Zheng Possel-Dolken 2002). In order for the company to succeed in the new market, corporate social responsibility is of great im portance (Salkeld 2011). There are five CDP programs, investor CDP, CDP public procurement, CDP water disclosure, CDP supply chain, and CDP cities. Investor CDP helps investors move to economies with lower carbon emission. The company wishing to enter the dehumidifier market must be viewed to be environmental friendly to be allowed to expand its operations in foreign jurisdictions (Kalb 1992). Based on CDP public procurement program, governments are able to identify corporate that are not environmental friendly. It will therefore be in the best interest of the company to abide to the set regulations. CDP water disclosure encourages corporate to use water in a manner that is sustainable. Dehumidifiers are used to extract water from the atmosphere. The water must then be discarded after the collecting container has been filled up. The water should be disposed in a responsible manner to prevent pollution. CDP supply chain advocates for collective purchasing to reduce wastage of power a nd resources (Yim 2007). The company wishing to enter the dehumidifier market can use these avenues to obtain inputs and distribute outputs in a cost effective and environmental friendly manner. The CDP cities program help provide data about emissions in major urban areas in a standardised manner (Brown Katz 2009). Cities with higher emissions discourage the entry into markets associated with high emissions. The information is vital for a company seeking to enter the dehumidifier market since it is associated with the emission of high levels of greenhouse gasses (Bellgran Safsten 2010). Product Realisation in the Market Product realisation refers to the attainment of the product that is sought by a business. The term is also used to refer to the process that a firm needs to undergo in order to produce their final product. For the case of the company, product realisation will be the successful manufacture of the dehumidifier appliances (Poli 2001). For the company to successfully a chieve their set goal, manufacture of the dehumidifiers, they must first adequately prepare for it. The company must first evaluate the market that they wish to enter (Chakravarthy 2001). Evaluation of the market helps a business to have a clear understanding of the market and its aspects, such as customer characteristics, competitors, and the nature of the market. It is also important to formulate an action plan in order to ensure that the working of the team is systematic (Demeyer, Pich Loch 2013). Timelines must also be indicated in order to guide the process. In most cases, proposals are also prepared in order to give the stakeholders a clear picture of the work that is ahead of them (McDonough Braungart 2002). Post Market Launch Checks Post market launch checks are carried out by any given company to check the relevance, attractiveness and the awareness of its brand soon after its launch (Hague 2003). A number of factors affect the position of a given commodity in the market. One of these issues entails the offer. In this case, the success of the company is anchored on a number of elements. The elements include, among others, value for money. Line extensions, re-launches and new developments are some of the major ways that need to be used to improve and consolidate position of the product in the market (Brownell 2010). Reliable and authenticated information about the product market and the new status of the launched brand, including that of the most active competitors are early indicators for a very strategic market planning (Demeyer et al. 2013). The company should focus on the quality of the products. The company needs to apply three main post launch market research instruments to ascertain some of the most important market data (Trott 2005). The three instruments include product quick check, product performance tracking and brand trend monitor (Phillips 2011). For an effective and quick clarification of product success, just before the companyâ€℠¢s panel data can successfully determine whether or not the product launch is going well, the product quick check procedure gives the company clarity about its product attractiveness and its potential reservations in the market (Stelzner 2011). The company should also use the product performance tracking instrument to aid in understanding some of the major changes in the active market and also in giving the company an idea on the best ways to manage product launch or re-launch process (Funk 2014). Finally, the organisation should keep track of the major developments of its product with regards to awareness among target customers. It is necessary for the company to realise that this approach gives clarity on how the attractiveness of its product is developing (Stratten 2012). Conclusion Dehumidifiers are common household devices. They are used to reduce the levels of humidity in the atmosphere. Following an evaluation carried out by the project manager, it is clear that the dehumidif ier market is viable, especially for companies that deal in refrigeration appliances. Dehumidifiers and refrigerators are similar given that they both use the cooling effect to perform their functions. A company manufacturing refrigeration appliances is well suited for the production of dehumidifiers. However, the management should plan adequately before entering into the new market. They should also formulate an action plan with timelines to be followed. A proposal to act as the blueprint for the real project is also required. References Bellgran, M Safsten, K 2010, Production development: design and operation of production systems, Springer, London. Benyus, J 2009, Biomimicry innovation inspired by nature, HarperCollins, London. Brown, T Katz, B 2009, Change by design: how design thinking can transform organisations and inspire innovation, HarperCollins Publishers, New York. Brownell, B 2010, Transmaterial 3: a catalogue of materials that redefine our physical environment, Princ eton Architectural Press, New York. Chakravarthy, B Krishnamoorthi, J 2013, Innovation by design: lessons from post box design development, Springer India, Mumbai. Chakravarthy, K 2001, Market driven enterprise: product development, supply chains, and manufacturing, Wiley, New York. Chary, S 2009, Production and operations management, Tata McGraw-Hill, New Delhi. Demeyer, A, Pich, M Loch, C 2013, Managing the unknown: a new approach to managing high uncertainty and risk in projects, Wiley, Hoboken. Esslinger, H 2009, A fine line: how design strategies are shaping the future of business, Jossey-Bass, San Francisco. Ferrara, M 2012, Innovation masters: historys best examples of business transformation, Cengage Learning, Detroit. Fuad-Luke, A 2009, The eco-design handbook: a complete sourcebook for the home and office, Thames Hudson, London. Funk, T 2014, Advanced social media marketing: how to lead, launch, and manage a successful social media program, Springer, Dordrecht. Hague, P 2003, Market research: a guide to planning, methodology evaluation, Kogan Page, London. Haines, S 2009, The product managers desk reference, McGraw-Hill, New York. Kalb, I 1992, Structuring your business for success, KA Press, Los Angeles. Kelley, T Littman, J 2001, The art of innovation: lessons in creativity from IDEO, Americas leading design firm, Currency/Doubleday, New York. Kelley, T Littman, J 2006, The ten faces of innovation: IDEOs strategies for beating the devils advocate driving creativity through your organisation, Profile, London. Lefteri, C 2006, Materials for inspirational design, RotoVision, Switzerland. Mayo, E 2010, ‘The case for public service market research’, International Journal of Market Research, vol. 52 no. 6, p. 711. McDonough, W Braungart, M 2002, Cradle to cradle: remaking the way we make things. Web. Nassar, D Lupien, W 2004, Market evaluation and analysis for swing trading: timeless methods and strategies for an ever-changing mark et, McGraw-Hill, New York. Norman, P 2012, Combining safety, efficiency, and competition in Europes post-trade market, Centre for the Study of Financial Innovation, London. Papanek, V 1992, Design for the real world: human ecology and social change, Academy Chicago, Chicago. Phillips, A 2011, ‘A marginalised future for market research?’, International Journal of Market Research, vol. 53 no. 6, p. 735. Poli, C 2001, Design for manufacturing: a structured approach, Butterworth-Heinemann, Boston. Roberts, P 2011, Effective project management, Kogan Page, London. Salkeld, D 2011, Project risk analysis techniques for forecasting funding requirements, costs, and timescales, Gower Publishers, Burlington. Simmons, M 2002, Securities operations: a guide to trade and position management, John Wiley, Chichester. Steffen, A 2008, Worldchanging: a users guide for the 21st century, Abrams, New York. Stelzner, M 2011, Launch: how to quickly propel your business beyond the competition, Wiley, Hoboken. Stratten, S 2012, UnMarketing: stop marketing, start engaging, Wiley, Hoboken. Tavares, S, Cardoso, M Dias, J 2010, ‘The heterogeneous best-worst choice method in market research’, International Journal of Market Research, vol. 52 no. 4, p. 533. Thompson, R 2007, Manufacturing processes for design professionals, Thames Hudson, New York. Tomovic, M 2009, Product realisation: a comprehensive approach, Springer, New York. Trott, P 2005, Innovation management and new product development, Prentice Hall, Harlow. Trott, P 2008, Innovation management and new product development, Prentice Hall, Harlow. Usero, B Fernandez, Z 2009, ‘First come, first served: how market and non-market actions influence pioneer market share’, Journal of Business Research, vol. 62 no. 11, pp. 1139-1145. Warmefjord, K 2011, Variation control in virtual product realisation: a statistical approach, Chalmers University of Technology, Göteborg. Yim, H 2007, Consumer or iented development of ecodesign products, Vulkan-Verl, Essen. Zheng, L Possel-Dolken, F 2002, Strategic production networks: with 17 tables, Springer, Berlin.

The Ethno Science Approach and its View of the Role of Marriage in a Essay

The Ethno Science Approach and its View of the Role of Marriage in a Society - Essay Example They consider the organization of the society regarding several issues, for instance, their structural classification of plants and their uses in relation to the specific societies (Ferraro & Andreatta, 2009). Ethno science is dependent on nature as it requires the indigenous people in order to understand their relationships with their environment. Actually, ethno science stems from the raw knowledge that certain people have on nature in view of their natural environment (Kaplan, 2007). Every ethno scientist would be interested in understanding the people’s knowledge on ethno-botany, ethno-zoology, and ethno-medicine. This information is conceptualized by an ethno scientist to come up with the final finding on societal knowledge concerning nature around them (Kottak, 2008). With the view that different societies have different knowledge with reference to nature and environment, it is extremely important for an ethno scientist to explore the effect of marriage to specific natur al knowledge in the society. Marriage in most societies involves transfer of a wife from her indigenous home to a new environment. Interestingly enough, when it happens, different cultures collide or merge and provide the opportunity for the adoption of new understanding of the environment (Moore, 1998). This will be in terms of the societal exploration and exploitation of nature in everyday life; for example, the classification of plants for nutritional, medicinal, and aesthetic purposes. To an ethno scientist, marriage in the society provides a situation in which a blend of natural knowledge will arise through incorporation of the different experiences and knowledge of the two or more people who have been raised in different environment endowed with different plant, animals and other natural features influencing people’s beliefs and knowledge (Percival, 1966). An ethno scientist will conclude that the marriage in the society can help reorganize these peculiar societal knowl edge and create a new set of beliefs and practices. The different systems of knowledge coming together necessitate erosion and assertion of new concepts. Since there are many concepts studied by ethno science, the marriage in the society will actually influence some of them (Sanga & Ortalli, 2003). In ethno botany, which involves the societal beliefs on the use of plants and their different roles in the improvement of human life, marriage will ensure that either one of the parties involved gets to learn more about the use of a plant or gets to learn about a totally new plant’s use (Dasgupta & Sarkar, 2005). For instance, various communities use plants in doing several things; this knowledge cannot be known by others, unless there is a very intimate association of two people who come from different societies, possibly by means of marriage. Different communities have used plants for several reasons; they have been used as a cure for snake’s venom, in soaring milk, as wel l as dyes and cosmetics (Percival, 1966). An ethno scientist will also view marriage in the society as an accelerating factor for environmental exploitation. There is a very close relation between environmental usage and ethno science. Human beings are in constant use of the environment and disturb natural balance in satisfying their needs. In the course of doing this, there can be environmental concerns regarding exploitation; it can lead to the extinction of some plants and animals species (Percival, 1966).

The editorial Essay Example | Topics and Well Written Essays - 750 words

The editorial - Essay Example According to Bay City News, the family has come up with a donation page in order for elicit funds for supporting Rath’s 3 months’ old daughter along with sustenance of the funeral expense. Prior to the tragedy, Officer Peter van Eckhardt stated that the California Highway Patrol officers had heard of a motorcycle speeding on the bridge, but responded at around 4:30 pm. Before long, van Eckhardt mentioned something about the officers receiving reports of a collision on the selfsame bridge. The loss aroused a search effort across different emergency arms of San Francisco. In a bid to rescue the body, the Rio Vista police, Oakley police, a CHP helicopter and the Contra Costa County Fire Protection District and Contra Costa County sheriff’s rescue boats all responded to the scene. Further, a Sig-alert was lifted at about 7:15 pm in response to the very scene. However, the emergency personnel halted the search after trying to pursue the body for up to 2 hours mainly because of the setting sun. At this point they had only come across some of Rath’s gears, though they could not figure out the way to associate the devices with Rath himself. According to Marshall , the crew was to resume the search on the next day. The move by the marine units from Solano, Contra and Sacramento counties to search for Rach’s body reveals how the units are committed to their committed to their patrolling routes. In taking such a step can to citizens serve as evidence that the state wants the very best for them. However, the state needs to adopt approaches that can allow the emergency personnel to be capable of engaging in the search processes even during night sessions. This comes in handy in case of collisions that occur around fast moving rivers. You never know, probably it is because of the directive to halt the search process after 2 hours that made Rath to be found